What do you mean by Search Engine Optimization (SEO)?
Well, SEO stands for ‘Search Engine Optimization which is the process of getting traffic for free, organic, or natural search results. It mainly targets to improve the website’s position on search result pages. In order to decide whether SEO would be helpful for us, it is crucial to figure out all the search engine optimization’s pros and cons. SEO targets unpaid traffic also known as natural or organic results rather than direct or paid traffic. Moreover, SEO has been a compelling aspect of our marketing industry nowadays.
Let us focus on SEO Pros and Cons.
Pros To Know
Ø Free of Cost: SEO is a free marketing strategy one can think of. It depends that how much time we invest in keyword research to rank your content. All SEO need is time. To boost up the traffic you do not have to pay a single penny.
Ø Organic Traffic: SEO aims to improve your website’s ranking from organic traffic. From this, we can approach highly engageable customers or visitors and build their trust.
Ø Business Exposure: Finding a solution to a pressing issue, problem, or concern is one of the key reasons people utilize the Internet, especially search engines like Google. Users of the Internet click on a variety of links they come across while looking for an answer or a solution, with 70% of those connections coming from natural search engine results. Up to 40% of these consumers will click on the initial SERPs (Search Engine Results Pages) items that are returned, while 70% to 80% will just disregard sponsored listings and choose the organic results.
Ø High ROI: When it comes to ROI, SEO has historically been quite effective. In fact, a 2018 study revealed that Google was the single-largest source of the traffic to websites, exceeding social media platforms by a significant margin and reiterating the significance of appearing in Google searches. SEO draws in high-converting traffic and it is a major SEO advantage, which contributes significantly to its high return on investment. To appear when people actively search for your goods or services is the goal of SEO.
Cons To Know
Ø Long-Term Process: Among the search engine optimization pros and cons, the length of time it takes to see results is one of SEO's main drawbacks. Before estimating how long it will take for a campaign to gain traction, it is important to keep in mind that SEO is a process of accumulation. According to Google, an SEO firm should have between 4 and 12 months to show results. Observing the campaigns is the first significant success between 4-6 months, with accelerating results after that. SEO is probably not the best option if you seek a quick fix to increase your sales.
Ø No Guarantees: Another limitation of SEO, you can say is that there is no guarantee of being successful. The only you can do is consistently update the content of the website and wait for the desired results. The fact is that there is a constant change in the algorithm.
Ø High Competition: We periodically come across companies that operate in an extremely competitive industry. A small budget can make it necessary to wait years to catch up. Or, a business that was once at the top of the rankings finds itself suddenly behind the eight ball as a result of their rivals overtaking them because they realized the value of a strong SEO strategy. To keep up its performance and favorable ROI, SEO requires practically constant investment.
No matter how much the evaluation is done for the pros and cons of SEO, its importance will never decrease. It will significantly be a part of digital marketing always but knowing how SEO will impact your business is the real part. The clearer you are with its advantages and disadvantages, the process of working with it will be seamless as SEO is a geared tool for achieving business goals.